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How we can help. Mike Hutcheson, another high-profile adman, said Walden was a great character, generous of spirit, smart, the consummate ad man and formidable opponent. He was also a friend. He was a big man. The light has gone out," Mr Hutcheson said. Everything he did with a flair that was second to none. He had a fabulous run," Mr Cullinane said.

Former Colenso boss Roger MacDonnell also credited Walden as one of the great personalities of the business. He will be really hugely missed in the business. Mr MacDonnell said he was among six or seven friends who had lunch in Ponsonby with Walden a few days ago. Fri, 12 Jun Chief executive Todd McLeay backpedalling after shooting down the rumours three weeks ago. Fri, 22 May Sun, 04 Oct Ad industry leader Dave Walden dies. Bill Ralston pays tribute to "Devo," the last of the Mad Men. All rights reserved.