What is the difference between armani and armani prive

Giorgio Armani pieces can be difficult to obtain and comes with a very high price tag. Emporio Armani and Armani Exchange are the only two sub-lines of the brand, but what exactly is the difference? Emporio Armani is designed by Giorgio Armani himself, aiming towards those aged years old in particular.

This aim towards young adults makes for trendy, modern and cutting edge designs. Whilst having a lower price tag than the main brand, it still brings high fashion luxury. Showcased each year at Milan Fashion Week and featured in many celebrities wardrobes, the brand has made an iconic name for itself with collections many look forward to seeing year after year.

Armani Silos museum : To add to this wide portfolio of brands, Armani opened Armani Silos in April in Milan to mark 40 years of his career. As is the trend in the fashion industry to operate in the entire spectrum from apparel, jewellery, cosmetics, watches, perfumes and luxury hotels, Armani has been able to leverage its brand equity to be present in most of these lucrative sectors.

Giorgio Armani is truly a success story of classic brand management — appealing to people through its entire brand experience and philosophy, rather than only through its products. Sustainability is a value that resonates strongly with Armani. Armani has stated that it is his wish for the fashion industry to slow down collections and produce less but of better quality. Environment: The Armani Group has signed the Fashion Pact, a series of pledges aiming to make the industry greener by eliminating greenhouse gas emissions, restoring biodiversity and protecting species, and protecting oceans.

It also chooses raw materials and packaging materials with the lowest environmental impact and opts for recyclable materials where possible. Community: Through its investments and efforts in providing clean water access and promoting culture, Armani gives back to the community in which it operates. During the coronavirus pandemic, Armani also converted its factories in Italy into production centers to make single-use medical protective overalls for healthcare workers amid supply shortages.

Additionally, it donated USD 2. However, Armani has also announced that his heir may not necessarily come from within the family, so the heir to Armani remains a mystery for now. The key to success would be for the Group to implement a transparent process where family talent is compared with external talent in order to select the next best leader to take the brand to new heights.

Leadership needs to put in place a solid succession plan to ensure business continuity of the brand and company. Brand dilution due to over-stretch: Strong brands, as are well known, provide companies with a very powerful tool to enter newer markets with limited investments by leveraging their strong brand equity.

It gives companies numerous revenue streams. Given this simple but strong fact, it is not a surprise that most of the strong brands in the world have leveraged their brand equity and extended their brands into newer product categories, newer markets and even newer market segments.

The examples that immediately come to mind are those of Calvin Klein and Pierre Cardin. One of the many reasons that these brands diluted their brand equity was because they used their brand names on a very wide range of products. One of the main factors that make fashion houses and their products premium are their exclusivity.

By franchising their brand names to literally everything, these brands lost a significant portion of their strong brand equity. Armani will need to consider this strategically especially if it is planning to expand into other businesses. All categories should ultimately encapsulate the spirit of the Armani brand and serve to strengthen it.

As the brand moves into different territories, interacts with different sets of customers, and represents different personalities, it becomes quite a task for maintaining consistency across all of its marketing communications and other activities. Maintaining financial independence: Armani is a rarity from a financial perspective as well. Giorgio Armani has been the only shareholder of the company from its inception till now.

The company has not taken any bank loans either. Having this financial independence has helped Armani immensely as the company tests newer territories. With no pressures from shareholders and without having to bother about meeting quarterly targets, Armani has been able to operate quite successfully. But to continue as a one-man company in the future could be quite difficult.

With consolidation happening in many industries, it might just be a matter of time that it catches up with the fashion industry as well. When this happens, it could pose a big challenge to the working style of Armani and its continued success. Sustaining consistent brand personality: One of the main aspects of a fashion brand is its personality and its identity in the marketplace. Building and sustaining a personality that is relevant and one that resonates with the customer base is one of the most difficult aspects of building a strong brand.

Armani, with its presence in diverse markets, a very wide brand portfolio, and interacting with diverse set of customers, faces this huge challenge of building a relevant and resonant personality. Asian Brand Strategy provides key insights and knowledge about the rising Asian brands incl. Download sample chapter. Martin Roll enables global clients to deliver business impact and drive long-term value.

One can also find this range in flagship Giorgio Armani Boutiques. Armani Exchange is a sub-brand under the label of Giorgio Armani introduced in This brand caters to a section of the population that loves to wear street-chic clothes. Armani Exchange is a popular sub-brand of Giorgio Armani and can found very commonly in fashion stores across the country.

In fact, the label is referred to as simply A X. It is sold in many countries and online through the website owned by the company.

Armani Exchange clothes are more colorful and trendy than other labels under the brand of Giorgio Armani. The clothes presented under this label are mostly cotton with no polyester added. The clothes bearing A X label are also inexpensive in comparison to other labels of Giorgio Armani.