Where is zima

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They took it back off the shelves. Bring it back please. Wish they were coming back permanently. Where can I purchase zima? My old high school friends are coming in town next weekend and they will flip if I have this. Any ideas? Your neighbor Robin. I was drinking Zima before I put green apple jolly ranchers in mine.

Maybe central Florida was a test market. I clearly remember it coming out before I graduated in June Ordered it there. It was sooo good. Plz make them available again.

Would be great for the Holidays. I wish they would bring back the Zima XXX. It had 6. I seen it at the grocery store last week. I was guilty of trying it last release out of curiosity. It really justs tastes like a worse version of a Smirnoff Ice but to each their own.

I liked the bourbon flavor. How about giving it a try again? Who wrote this,? Zima always contained 4. Smirnoff ice is awful compared to Zima. Please bring Zima back! Bring it to Rouses, Kroger, Walmart.

Click to see full answer Similarly, does Walmart sell Zima? Zima Flavored Malt Beverage, 6 Pack, 12 fl. Subsequently, question is, when did Zima come back? Zima Zima , a bizarre alcoholic beverage that was popular in the s, is unexpectedly attempting a comeback. MillerCoors announced that the "first-of-its-kind crystal clear, malt-based, adult beverage" would be available from late June until Labor Day this summer — nine years after the drink was discontinued in In Japan , a man can order a bottle of Zima at a bar and no one will make snide comments questioning his sexuality.

In , Molson Coors discontinued the drink in the United States and the only country in the world that currently sells it is Japan. The beverage was sold again in the U.

It did not return in Sweet, tart, citrusy with a mild, boozy kick—homemade Zima is pretty great. Unfortunately, none of us ever actually tasted the real thing, so it's hard to say how close this gets. In doing so, Coors paved the way for future, more successful malternatives like Mike's Hard , Smirnoff Ice, and Twisted Tea that aren't reminiscent of beer at all despite being made with the same ingredients. Coors had high hopes for its new product and invested a ton of money into rolling it out nationwide.

Sales dipped after that year and never again reached their height. Although the product wasn't the transformative hit Coors was hoping for, business wasn't as bad as Zima's notorious flop reputation would suggest. According to Slate , Coors sold over , barrels of a reformulated version of Zima in Since it was made with cheap ingredients and sold at a mark-up, Zima was profitable for Coors long after it fell out of the zeitgeist. Although you'd think selling your product to only half the population would limit its overall appeal, Coors decided early on that they didn't want Zima to be for ladies.

Zima's early marketing stressed that it was a manly product perfect for young men who wanted an alternative to beer via Mental Floss. The conventional marketing wisdom of the time was that men wouldn't touch any product associated with women or femininity. Beverage consultant Tom Pirko told The Washington Post in that he worried that young men would decide that clear beer was "a sissy beer. Apparently, the fragility of the American male knows no bounds, because Pirko's prediction came true.

Coors was horrified to discover that women liked Zima much more than men did, and men avoided Zima for fear of having their masculinity challenged. The brewery eventually embraced women in its marketing strategy later in the brand's lifespan, but by then it was too late to save the struggling beverage via Slate.

As if Coors didn't have enough on its plate trying to scrape the cooties off of Zima's brand when gasp! Per Miami New Times , some Zima executives thought that being mentioned in one of America's most popular late-night shows was welcome free publicity, while others thought that being the butt of nightly jokes could only hurt the brand's already-shaky reputation. Early on, Coors played into the gag and gave the comedian free cases of Zima, but ad executive Scott Rabschnuck told the Miami New Times that he regretted adding fuel to the comedic fire.

Letterman liked using Zima as a punchline in his Top Ten Lists, but he didn't have a particular grudge against the drink. If anything, the fact that his Zima bits worked indicated that the general public already thought the malternative was a worthy target for mockery.

Why did Zima's sales go down so quickly after its first year? Why did most of America decide that the drink was somehow inherently hilarious? It ultimately came down to the flavor. While some people enjoyed it it did continue to sell hundreds of thousands of barrels even after it slunk away from the limelight after all , a majority of the people who tasted it thought it was gross.

This Reddit thread of people sharing their Zima memories is filled with unsparing critiques. One user described the taste as "scotch tape with lime," while another evoked the experience this way: "Allow a can of Mountain Dew to go flat. Mix with equal parts lemon juice and vodka. Zima's flavor issues didn't come from a lack of effort on Coors' part.