What is the difference between editorial and commercial modeling

What is the difference between Commercial and Editorial content? Information Title. URL Name. Article Detail Article. The simple answer to the difference between commercial and editorial content is how that content is permitted to be used. What classifies an image, clip, or illustration as commercial or editorial is slightly more complex, but understanding the difference is very important as it will inform how you photograph, film, or illustrate your next project and how that content can be licensed.

Content that is licensed for commercial use has many more restrictions than content that is licensed for editorial use because commercial content is used for advertising and promotional purposes. For commercial content, permission is required from property owners, artists, and recognizable people in the image, whereas editorial content does not because this content is used for the public good via news outlets.

How Commercial Content Can Be Used As the name suggests, commercial content can be used to commercialize, monetize, sell, promote, and advertise a product, business or service. It could be used on a billboard, a website, a blog, a brochure, a Facebook Ad, or even a television commercial.

The photo they are looking for will be for commercial purposes as an advertisement for their travel agency to attract customers who will hopefully purchase a tour package.

The image below would be an appropriate choice. It has a signed model release from the woman authorizing the photographer to license the images to stock agencies. Editorial modeling is essentially the focus of print modeling for photography and advertisement.

These are the types of models that you see on bill boards and in those high fashion magazines posing with the latest Guess purse. Their main focus is photo shoots. A great example of this type of model is Emmanuela de Paula.

This Brazilian beauty has experience in all three areas of modeling, however, her main focus is print. Editorial modeling greatly suited for models who are more introverted and do not enjoy the direct contact with the public.

This is because it allows you to model, while taking an audience out of the equation. Typically, depending on the volume and importance of the photo shoot, there will only be a professional team and the other models present at the shoots. Commercial modeling is the area of modeling that focuses on film and advertisement.

It is very common for mainstream pop celebrities to branch off into this form of modeling because it is very open minded in terms of the type of people they accept. Typically, high fashion models are expected to be tall and slim, however, many commercial models are neither of the two. This area of modeling focuses more so on your camera presence and personality. Do you have the ability to really sell the product to the viewer?

That is why many celebrities are included in this realm because of their very weighted influence over the audience. This form of modeling is great for models who are bold and have stand alone charm that is awesome on camera. Also, it is good for people with previous experience in acting as you are most times required to recite a script!

We operate mainly within the commercial category. Our beautiful Simone Powderly. Where editorial models focus on becoming a brand and a recognised name, commercial models will work a multitude of clients and build a strong client-model relationship, which ensures the clients keep using them over and over again.

In this way commercial modelling is more lucrative than editorial. You can be any height and size, all we want is a strong presence in front of the camera and a beautiful smile; sometimes we even focus on hairy arms for certain bookings! Jordan Wright. If you think you're right for our agency. Share this post. Please tick to consent to your data being stored in line with the guidelines set out in our privacy policy.